Friday, April 25, 2014

Vintage Advertising Art & Design

Vintage Advertising Art & Design
J. N. Halsted

Published April 16th 2014

First Sentence
"In the first part of the twentieth century, art schools and studios published numerous illustrated guides to aid painters and show card designers."
Publisher's Description:

Here are all the essentials for creating striking ads and other graphic messages with an attention-getting retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early twentieth century, this comprehensive volume includes a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.

An inexhaustible source of inspiration for artists, illustrators, and crafters, these versatile designs will add an antique touch to any project, including scrapbooks and other memory albums.

Dear Reader,

This was given to me by the publisher through NetGalley to review. I really would like to purchase this book because the e-book did not give it justice. For some reason, the advance reading copy given to me was scanned horizontally and had to be read by tilting the head. I can only hope this will be fixed for the people who purchase this. I gave this book 3.5 stars, I would rate it 4 stars if the e-book was done with a little more attention.

Each page is beautifully rendered with a piece of lettering/sign that exudes olden days. I love how they used multiple fonts, it's very iconic of the era. The detail is amazingly precise and something we don't see as often anymore. All Artists can find great inspiration from this book and I know this is exactly what the Author was intending.

If you enjoy having books around that inspire you, feel like creative inspiration can be plucked from the past, this book is for you. I'll advise that maybe buying the actual hardcover would be well worth it, the e-book is a little less easy to navigate and I found myself wanting to have the actual physical book in my hand.

Happy Reading,

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